Prof. James C. Anderson, TSM, Verpakken, Artesis, Partner, Value, Improvement Bottom Line Result

Professor James C. Anderson

Orange Orca is a partner of Professor James C. Anderson, the William L. Ford Distinguished Professor of Marketing and Wholesale Distribution, and Professor of Behavioral Science in Management at the Kellogg School of Management at Northwestern University. We use and implement his methodology in the creation of value calculators.
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ISBM Europe

The Institute for the Study of Business Markets (ISBM) has taken off in Europe. ISBM is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

Professor H.O. (Horst) Bender is appointed as dean of the Institute for the Study of Business Markets (ISBM) Europe. Horst Bender is Professor of Global Business Enterprise at the University of Twente (NL).

His industry line experience includes positions as U.S. national sales manager, application services manager and new product development manager at BASF. He gained staff experience as senior market research fellow at DuPont. His teaching and project experience encompasses the B2B and high-tech sectors, including the automotive, banking, chemical, computer, defense, energy, engineering, sensors, services, telecommunications, machine tools, oil, paper, plastics, space, and steel industries. Horst teaches and consults for major companies and institutes.

Horst holds a Ph.D. from Columbia University. His dissertation, which won the 1983 dissertation competition of the American Marketing Association, propagated pioneering ideas on value creation and supply chain integration, many of which are now being realized in B2B e-commerce and supply chain integration.

Orange Orca is partner of ISBM Europe.

PROFESSOR NIRMALYA KUMAR

Professor Nirmalya Kumar is Professor of Marketing, Director of Centre for Marketing and Co-Director van Aditya Birla India Centre at London Business School. Professor Kumar and Orange Orca work together seamlessly to improve sales performance at client firms in Europe.

AXIOS PARTNERS

Axios Partners is the American implementation partner of Orange Orca. Like us, it is a strategy consulting firm dedicated to helping its clients innovate and manage their customer value for revenue and profit growth. Their creative, yet pragmatic approach consistently generates tangible client results that have been highlighted in Harvard Business Review, Fortune & other publications. Click here for more information.

TSM Business School

TSM Business School is considered to be an authoritative business school on an international, a national and a regional level. TSM Business School offers innovative effective learning environments for company and branch specific tailor-made programmes and for programmes with an open application, like the Executive MBA programmes. TSM Business School is the market leader when it comes to company-specific programmes, ranking among the highest institutes for the MBA programmes. Orange Orca is a partner of TSM Business School. Also look at www.tsm.nl. In a joint effort we improve the achievements of our clients through our Business Impact Program® (BIP).

trade magazine Verpakken (Packaging)

Orange Orca is a partner of the publisher ManagementMedia for editorial activities relating to Purchasing Management and Supply Chain Management.
We write articles for the trade magazine Verpakken (Packaging) on topics related to the improvement of purchasing performance in the packaging industry.

Dineo Business Development.

Orange Orca is a partner of Dineo Business Development.
Through a joint effort, we improve our clients’ performance through the application of our Business Impact Program® (BIP).