Orange Orca, Round Tables, Packaging, WTC Schiphol, Sales and Purchasing Consultancy, Cost, Value

NEW BOOK BY JAMES C. ANDERSON

Value Merchants, the new book by James C. Anderson, Nirmalya Kumar (London Business School) and James Narus, forthcoming November 2007, will change the mindset and behavior of your executives, sales management, representatives and marketers as well as your customers. The authors explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.

Contact

Are you interested in our work or our organisation? Please contact us.

BOOK: PRIVATE LABEL STRATEGY

Prof. Nirmalya Kumar, partner of Orange Orca, has recently published his new book: Private Label Strategy: How to Meet the Store Brand Challenge. Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against--or collaborating with--private label purveyors. Do you like more information, please feel free to contact us.

SALES DEVELOPMENT

Whereever possible your sales people should be supported and if necessary their skills should be improved. Based on experience in Purchasing as well as Sales, Orange Orca can support your Sales organisation, among others by personal development plans, team development plans and coaching on the job, including assessments. Do you wish to discuss this further with us, please feel free to contact us!

NEW PARTNER

Professor Nirmalya Kumar is Professor of Marketing, Director of Centre for Marketing and Co-Director van Aditya Birla India Centre at London Business School. He is also author of the recently published Harvard Business Review article "Strategies to fight low cost rivals" and the recently published book "Private Label Strategy" (with J-B Steenkamp). Professor Kumar and Orange Orca work together seamlessly to improve sales performance at client firms in Europe.

PUBLICATION ABOUT AHOLD IN [VERPAKKEN]

Orange Orca writes articles on the improvement of the purchasing performance in the packaging industry for the trade magazine [Verpakken] (Packaging). This week our latest article was published regarding Supply Chain Management at Ahold proSourcing. Click here to download the article (in Dutch, pdf-format, 867Kb). Previously we have published interviews with a.o. Unilever, Continental Bakeries, Friesland Foods, Stork Fokker and Organon.

Round Table October very succesful

The Round Table meeting organised by Orange Orca in October has been very sucesful! General Management of 10 companies have been offered the opportunity to discuss the impact of Customer Value Management with eachother and with the inspiring Prof. James C. Anderson. In 2007, Orange Orca will again organize Round Table meetings. Are you interested in participating, please feel free to contact us.

PUBLICATION ABOUT UNILEVER IN [VERPAKKEN]

Orange Orca writes articles on the improvement of the purchasing performance in the packaging industry for the trade magazine [Verpakken] (Packaging). This week our latest article was published regarding Category Supply Management and Material Group Management at Unilever. Click here to download the article (in Dutch, pdf-format, 1386Kb). Previously we have published interviews with a.o. CSM, Continental Bakeries, Friesland Foods, Stork Fokker and Organon.

ORANGE ORCA IN WTC SCHIPHOL AIRPORT

Recently Orange Orca has moved to WTC Schiphol Airport, which location is more convenient for our (inter)national clients. Click here for our new contact information.

JAMES ANDERSON IN HARVARD BUSINESS REVIEW

In Harvard Business Review of March 2006 Prof. James C. Anderson has published a new article regarding creating persuasive value propositions. In this publication he deals with the subject of how to convince your customers about the added value of your products or services. Are you interested in this or earlier publications of James Anderson in Harvard Business Review, please feel free to contact us.