![Professor James C. Anderson]() | The research of Professor James C. Anderson focuses on the building of value propositions in the business-to-business market, the development of methods used to quantify and clarify the added value of the products to be sold, and on relationships between companies in the business-to-business market. He has written more than 30 articles, several of which have been published in the Harvard Business Review. He is also the co-author of the book Business Market Management: Understanding, Creating and Delivering Value, published by Pearson-Prentice Hall.
 He provides consulting services and gives seminars for companies in North America, Europe, Asia and Australia such as ARCADIS, AT&T, bioMérieux, FEMSA Empaque, G.E. Capital Services, International Paper, Johnson & Johnson, 3M, Microsoft, PPG Industries, Pharmacia, and Solutia.
James C. Anderson and Orange Orca work together on the implementation of Customer Value Management at client organizations in Europe. The objective is to instill the knowledge, skills, tools and processes of Customer Value Management in the client’s managers, which will in turn enable them to transform their organization’s culture according to methods based on value analyses by which significant improvements in return are realized and may be demonstrated.
James C. Anderson and Orange Orca accomplish this by supplying management development, coaching and consultancy to project teams within the client organizations which are responsible for the execution of Customer Value research projects which aim to improve the performance of specific components within the organization. Anderson and Orange Orca supervise the client teams during the process, whereby team members have the primary responsibility for the performance of the work and determination of the outcomes. This combination of learning through experience with knowledge-intensive supervision leads to a successful transfer of the Customer Value Management competencies to the client organizations. |
