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CREATE COMPETITIVE ADVANTAGE |
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Orange Orca B.V. and Prof. James C. Anderson work together seamlessly to implement customer value management at client firms in Europe. Orange Orca is also partner of The Institute for the Study of Business Markets Europe (ISBM). Dean of ISBM Europe is Professor H.O. (Horst) Bender. |
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NEWS |
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Become a Value Merchant
The new book by Prof. James C. Anderson, 'Value Merchants', will change the mindset and behavior of your executives, sales management, representatives and marketers as well as your customers. |
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