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packaging industry |
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One of our major clients in the packaging industry asked us to quantify the positive effect of the application of their product on one of their customer’s quality costs.
In addition to production equipment used to process the packaging, our client had also developed new equipment designed to improve the management of their customers’ production processes. This innovation was launched on the market on the basis of a cost-plus pricing strategy.
As a result of our approach, the client terminated the implementation of its cost-plus pricing strategy and implemented a pricing strategy on the basis of value. This resulted in the realization of a higher selling price and margin than were originally the case.
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