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Orange Orca provides supervision to a large Arabic multinational in the Petrochemical industry in its sales of Granulate on the basis of added value. Price is the only real means of control in this commodity industry. Together with James C. Anderson, we provide guidance to four teams, each of which introduces the Customer Value Management method within a market segment.
The approach we apply to this client focuses on the realization of a significantly higher profit per market segment than that which is now earned.
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